On November 10th, the 7th China International Import Expo (CIIE) successfully concluded. Fonterra Group, as a seven-time participant in this grand event, once again shone brilliantly on the 2024 CIIE stage, bringing more than ten innovative achievements and sustainable dairy solutions, while reaffirming its firm and long-term commitment to the Chinese market.

Mr. Zhou Dehan, CEO of Fonterra Greater China, expressed heartfelt remarks: "This year, we brought our sincerity and innovation to this open, inclusive, and efficiently connected international platform of CIIE, carefully presenting a series of flagship dairy products and innovative solutions. We look forward to this opportunity to make Fonterra's high-quality, nutritious dairy products more well-known and contribute to the health and well-being of the Chinese people."

At the stunning exhibition booth at this CIIE, Fonterra's trusted Anlene brand specially showcased multiple health products tailored for the middle-aged and elderly population. Among them, Anlene Classic Formula Milk Powder for the elderly precisely meets their bone health needs, while Anlene Digestive Health Formula Milk Powder with probiotics thoughtfully cares for the elderly's digestive health. In recent years, Fonterra has been deeply involved in healthy aging, working closely with industry partners to gain insights into Chinese elderly's health needs, and has released in-depth research reports on elderly muscle and bone health, demonstrating its profound understanding and forward-looking layout in the "silver economy."

This impressive exhibition booth was meticulously planned, designed, and built by Shifu Company specifically for Fonterra Group. We feel deeply honored to have the opportunity to collaborate with a globally renowned enterprise like Fonterra to jointly present such a striking exhibition space. Throughout the design and construction process, our team invested tremendous effort to ensure every detail perfectly aligned with Fonterra' a visual and experiential feast for visitors.

This collaboration is not only an affirmation of Shifu's professional capabilities but also a vivid demonstration of our teams' close cooperation and joint achievements. From initial creative conception to final implementation, every step reflects our persistent pursuit of quality and innovation. Seeing the booth shine brilliantly at CIIE and win widespread acclaim makes us incredibly proud and gratified.

Looking ahead, we at forward to partnering with Fonterra Group again to explore more collaborative possibilities. We believe that through our continued efforts and deep cooperation, we can create more remarkable exhibition works and provide strong support for Fonterra's brand development and market expansion. Let us move forward together to create an even more brilliant future!